Recommendation Report

                                                            Protein Bars

                                                            May 6, 2013

 

 

To: Danika Brown, General Manager of 24 Hour Fitness Super Sport

From: Brianna Barnes

Subject: Protein Bars

As you requested, I have looked at two different Protein Bars that we sell at 24 Hour Fitness Super Sport, to see which one would be most beneficial to place at the front counter. It would be placed at the front counter at your request, this allows people the best possible pre or post workout snack. The two bars you asked me to look at are  Apex FIT 150 Crisp Bar Chocolate Coconut and Apex FIT Double Layer Protein Bar Cookies and Cream. I have developed the following criteria for picking which Protein bar to be placed at the front of the gym.

1. Cost

2. Calories

3. Protein

Recommendation  

I recommend that we place the Apex FIT Double Layer Protein Bar Cookies and Cream bar at the front of the gym because it would be the best pre or post workout snack. This bar has 290 calories but 19 grams of protein. Sold as a box of 12 it would cost someone $27.00 and sold individually it would cost $2.25. Overall this bar would provide the most nutrition and energy.

Discussion

Cost

With placing a protein bar in the front of our gym it offers people a quick snack that is easy to purchase before or after they workout. If people are to see the product in front of them they are more likely to purchase it.

Apex FIT Double Layer Protein Bar Cookies and Cream.  This bar comes in a box of 12 for $27.00 or sold individually for $2.25.

Apex FIT 150 Crisp Bar Chocolate Coconut. This bar comes in a box of 12 for $21.60 or sold sold individually for $2.25.

Calories

Some people are going to be worried about not only in the amount of protein but the amount of calories each bar has.

Apex FIT Double Layer Protein Bar Cookies and Cream. This bar has 290 calories in it. This bar may be high in calories but has many other ingredients that will help boost your energy and recover faster.   

Apex FIT 150 Crisp Bar Chocolate Coconut. This bar has 150 calories in it. This bar is extremely low in calories and a great quick dessert option.

Protein

Protein is a big part of being healthy, it is also extremely beneficial to take after a hard workout. So having bars that have high protein levels in the gym are important.

Apex FIT Double Layer Protein Bar Cookies and Cream. This bar has 20g. of protein. This bar is extremely filling in a good way and is always good between the meal kind of snack.

Apex FIT 150 Crisp Bar Chocolate Coconut. This bar has 9g. of protein. Light and easy to snack on at any time of the day.

Conclusion

Both bars are great to have in the front of the gym. I believe that overall the Apex FIT Double Layer Protein Bar Cookies and Cream is the best bar to set out in front, overall more expensive but this bar has the most protein and will boost energy more than the  other bar. This bar will definitely be favored by many people.